Epsiode 28 - Prof. Looy Simonoff & Casino Marketing Expert Nick Gullo

Nick Gullo wrote the of the first casino marketing textbook in 1980. He was a general manager and vice-president of casino marketing for numerous casino operations over a 30-year career.

His book, Casino Marketing 101, provides insight and a framework for the putting various marketing concepts into use in the gaming industry. It addresses such topics as marketing department organization, property analysis, rating systems, customer complimentary criteria, promotions and junkets. The text explains and outlines casino credit implementation and it usage, and it details the functions of a casino host and credit executive.

Looy Simonoff is a well known magical inventor who makes Las Vegas his home. Looy's popular effect, "Earth Shoes,"  was performed twice daily on the Las Vegas Strip by Mack King. Looy taught a magic class at the University of Nevada, Las Vegas, his works have been widely published in the books of Harry Lorayne, Allan Ackerman and Paul Harris, and he is a Professor Emeritus in the math department.
If you ever ask him how he is doing, he will give you his signature "Terrible,Terrible"